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In the final post of this series on Successful PR we’re going to turn our attention to which publications to target and how to communicate effectively with the media. Which publications should you target? This can be a competitive space so it is worth knowing whether the publications you target have any similar content currently …

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I was taught very early that I would have to depend upon myself; that my future lay in my own hands. Darius Ogden Mills

In this week’s post, we’re going to take a look at how to write a compelling Press Release. To avoid being consigned to the wastepaper bin it’s important to get the layout of your press release right. Here are some top tips to help you do that. Finding a hook is critical Every good press …

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I was not truly committed to the change as the perceived pain of change was greater than the pain of staying where we are. Colin Shaw, “Revolutionise your Customer Experience”

In this post, I’m going to talk about the 7 most common mistakes people make when trying to get PR coverage and how to set sensible PR Objectives. The fact is that the news and feature editors of local newspapers are crying out for great copy. Great features, great news pieces that are relevant, informative, …

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The old adage “people are your most important asset” turns out to be wrong. People are not your most important asset… the right people are. Jim Collins “Good to Great”

This is the first in a series of posts in which I’ll be providing you with some practical insights, tips and pointers on how you can use PR effectively, to build your credibility and reputation with the types of client you are trying to attract. The aim is to demystify PR and provide you with …

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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards – and living up to them – is a better way to profit. Not to mention a better way to make your day worth all the effort you put in. …

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