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Passionate about your business

There are a number of key “moments of truth” in the process of developing profitable, long term client relationships. Some months ago I blogged about moment of truth No. 1 – When someone asks you… “What do you do?” Your answer is critical. Today I want to look at another key “moment of truth”, namely …

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To avoid criticism, do nothing, say nothing, be nothing. Elbert Hubbard

In his book “Marketing Your Services, Anthony Putman describes marketing as “the intentional process of creating and maintaining the relationship of “customer”. For marketing to be effective it has to be consistent and sustained. In other words it has to become part of business as ususal. Sporadic marketing or just “doing marketing” when you need …

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If you can find a path with no obstacles, it probably doesn’t lead anywhere. Frank A. Clark

Delivering your client proposition consistently and profitably relies heavily on what is probably your most important resource… your people. Getting the best from your people in terms of “discretionary effort” requires you to create a compelling vision of the type of business you are trying to create, that staff can understand and buy in to. …

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People seldom see the halting and painful steps by which the most significant success is achieved. Anne Sullivan

The one thing all advisers tell us they need more of is time (and of course, better quality clients). There is no doubt that time pressures are increasing on advisers, particularly where the advisers are also the business owners. At a recent conference I saw the results of some research that suggested that, on average, …

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Where you see a successful business someone once made a courageous decision. Peter Daucher