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Passionate about your business

I am currently in the process of buying a new car and having narrowed it down to 2 different models I decided to visit the local dealers in the hope of making a decision. I have to say the service received has been less than impressive from both dealerships, though one has been particularly outstanding …

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Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. Ferris Bueller (from the film, Ferris Bueller’s Day Off)

The Pareto Principle, that 80% of the wealth of any country is enjoyed by just 20% of the population, is a widely used business yardstick and with good reason. In our dealings with advisory business, we see so many examples of the 80/20 rule in evidence. Most common of those is that 80% of a …

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People begin to become successful the minute they decide to be. Harvey Mackay

Whilst many advisory firms benefit from very low levels of client attrition, others would acknowledge that hanging on to high value, profitable clients has, in these volatile market conditions, been more challenging than it should be, so I thought it might be useful to look at the key reasons clients leave. Research consistently suggests that …

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Learned helplessness is the giving up reaction, the quitting response that follows from the belief that, whatever you do doesn’t matter. Arnold Schwarzenegger

Marketing is the process of deliberately creating and maintaining relationships with clients and prospects. It’s about creating awareness that you exist, generating interest in what you have to offer – your proposition, creating demand for your proposition and encouraging prospective clients to take action – that is, purchase from you. Seems simple, doesn’t it? Why …

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I never looked at the consequences of missing a big shot… when you think about the consequences, you always think of a negative result. Michael Jordan

An effective brand building strategy will help you improve your reputation, increase your “relevance” and increase your visibility to your target clients. Here are the top five strategies for effectively increasing the strength of your brand. 1. Content Marketing Content marketing involves providing a steady stream of useful information to potential clients or influencers. Think …

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It was a high counsel that I once heard given to a young person, “Always do what you are afraid to do”. Ralph Waldo Emerson