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Passionate about your business

If I cannot do great things, I can do small things in a great way. Martin Luther King Jnr

It’s hard not to be thrilled when an existing client (or someone else you know) refers a prospective client to you. To land such a referral, you have to have done a lot of things right. Once you get a referral, congratulate yourself. Your efforts and the strength of your relationships have paid off. But here’s something you …

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Enthusiasm finds the opportunities and energy makes the most of them. Henry Hoskins

In this weeks post I want to look at the 6 most common reasons your prospects or target audience DON’T buy from you and what you can do about it. Reason No.1 : They don’t understand what it is you do. You have to help your target audience to see what you do. Your service is …

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You cannot live your life just based on what everyone else thinks. Joyce Meyer

Referrals are an adviser’s best source of new clients. Why? Well because in the real world, the person who is referred and gets introduced is the one who gets the meeting. The problem is many advisers don’t ask for referrals or they don’t know how to ask for them. One of the main reasons they …

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No person has the right to rain on your dreams Martin Luther King Jnr

More and more advisers are using social media as a way to build brand awareness and ultimately engage with potential clients. Most of those who aren’t using social in their communications strategy already are considering foraying into it as the next phase of their “marketing” strategy. However, many are still sceptical of the benefits and …

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A business that makes nothing but money is a poor business Henry Ford

Networking is a crucial part of developing a referral network and opening new doors. And many advisers we work with are building profitable businesses almost solely on referral business. So building a referral network is a great way to find new clients and prospects. However, networking is not about trying to sell your services to …

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