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Passionate about your business

A successful brand will deliver the kind of results you would expect from a market leader, such as… High frequency of referred clients High level of self-initiated contacts from potential clients A high closing percentage Few competitive bid situations Premium fees There are, of course, other ways a strong brand impacts an advisory firm. For …

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How wonderful it is that nobody need wait a single moment before starting to improve the world. Anne Frank

After many years working with advisory firms, we’ve come to the conclusion that the best definition of your “brand” is the simplest. Your brand is partly your reputation. It’s what people say about you when you’re not around. It’s how they feel about your firm and what they expect from working with you. But reputation …

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For myself, I am an optimist – it does not seem to be much use being anything else. Winston Churchill

Your brand is arguably your most valuable asset. A strong brand can bring you desirable new clients, great employees and allow you to charge premium rates. Your brand is both your firm’s reputation and it’s visibility in the marketplace. We are used to hearing that a firm’s most important asset is its people. But people …

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It’s like driving a car at night. You never see further than your headlights, but you can make the whole trip that way. E. L. Doctorow, American Author

Client segmentation is becoming increasingly sophisticated with advances in digital analytics and behavioural and psychographic segmentation techniques. We’ve all heard about ‘big data’, and there’s no getting away from it, there is an endless supply of information about your clients. You can find yourself lost for days and tied in knots with algorithms and approaches, …

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We are not retreating – we are advancing in a different direction. Genral Douglas MacArthur

Clients either decide to buy, or decide not to buy your services. They decide to come back and buy again, or not buy again. They decide to recommend your business, or bad-mouth your business. The way you handle your client’s “moments of truth” determines the success of your business, the survival of your business and …

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People are influenced most by those they trust, admire and believe care for them. Bill Bachrach