You’re never too old to stop learning.
In part 4 of our 8 part marketing masterclass video series I look at the most effective ways to gain the trust of your client. Trust has to be built over time and there are only 2 levers you can pull to increase trust. They are… what you say and what you do!
In this video we look at 4 specific behaviours that build client trust quickly.
In part 3 of our 8 part marketing masterclass video series, I take a look at why, for almost all businesses, marketing to a clearly defined niche or target market is likely to be more effective than trying to get your message across to everyone.
I also take a look at the characteristics that makes any particular niche attractive.
In the second part of our 8 part marketing masterclass video series, I explore why the marketing you are doing right now, might not be working.
This is the first in an 8 part weekly marketing masterclass video series and to kick things off, in video 1 we are exploring the key fundamentals of effective marketing. I also explain what I’ll be covering in the rest of the series.
I’d love to hear your feedback, but more importantly, I hope you pick up some ideas that you can implement in your business.
We’d love to know what you think of our new video about the evolution of financial planning which you can view below. It tells the story of the 4 stages that advisory businesses typically go through to become a successful financial planning practice and outlines some of the key challenges along the way.
It’s an animation created by Brian Foster, who heads up our operation in South Africa. We’ve had some great feedback from people who got a sneaky peak ahead of launch, so we’ve put it out there for the world to see.
Can’t wait to hear what you think. Nice work Brian.