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Quote of the week

You’re never too old to stop learning.

Ian Botham

Marketing Masterclass – Part 4 – Building client trust

In part 4 of our 8 part marketing masterclass video series I look at the most effective ways to gain the trust of your client. Trust has to be built over time and there are only 2 levers you can pull to increase trust. They are… what you say and what you do!

In this video we look at 4 specific behaviours that build client trust quickly.

Marketing Masterclass Video 4 – Building client trust and turning clients into advocates from Steve Billingham Consulting on Vimeo.

Quote of the week

You can’t climb up onto the second floor without a ladder. When you set your aim too high and don’t fulfil it, then your enthusiasm turns to bitterness. Try for a goal that’s reasonable, and then gradually raise it. That’s the only way to get to the top.

Emile Zatopek

Marketing Masterclass – Part 3 – Niche Marketing

In part 3 of our 8 part marketing masterclass video series, I take a look at why, for almost all businesses, marketing to a clearly defined niche or target market is likely to be more effective than trying to get your message across to everyone.

I also take a look at the characteristics that makes any particular niche attractive.

Quote of the week

My motto was to always keep swinging, whether I was in a slump or feeling bad or having troubles off the field, the only thing to do was keep swinging.

Hank Aaron, US Baseball player (who broke Babe Ruth’s record of home runs)

Marketing Masterclass – Part 2 – Why your marketing might not be working right now

In the second part of our 8 part marketing masterclass video series, I explore why the marketing you are doing right now, might not be working.

Marketing Masterclass Video 2 – Why your marketing might not be working right now. from Steve Billingham Consulting on Vimeo.

Marketing Masterclass – Part 1 – The fundamentals of effective marketing

This is the first in an 8 part weekly marketing masterclass video series and to kick things off, in video 1 we are exploring the key fundamentals of effective marketing. I also explain what I’ll be covering in the rest of the series.

I’d love to hear your feedback, but more importantly, I hope you pick up some ideas that you can implement in your business.


Marketing Masterclass Video 1- Foundations of effective marketing from Steve Billingham Consulting on Vimeo.

The evolution of a financial planning

We’d love to know what you think of our new video about the evolution of financial planning which you can view below. It tells the story of the 4 stages that advisory businesses typically go through to become a successful financial planning practice and outlines some of the key challenges along the way.

It’s an animation created by Brian Foster, who heads up our operation in South Africa. We’ve had some great feedback from people who got a sneaky peak ahead of launch, so we’ve put it out there for the world to see.

Can’t wait to hear what you think. Nice work Brian.

Quote of the week

Any fool can criticise, condemn and complain… and most do!

Dale Carnegie

Quote of the week

One person with a belief is equal to a force of ninety nine with only interests.

John Stuart Mill