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Marketing

Marketing Masterclass – Part 4 – Building client trust

In part 4 of our 8 part marketing masterclass video series I look at the most effective ways to gain the trust of your client. Trust has to be built over time and there are only 2 levers you can pull to increase trust. They are… what you say and what you do! In this …

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Marketing Masterclass – Part 3 – Niche Marketing

In part 3 of our 8 part marketing masterclass video series, I take a look at why, for almost all businesses, marketing to a clearly defined niche or target market is likely to be more effective than trying to get your message across to everyone. I also take a look at the characteristics that makes …

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Marketing Masterclass – Part 2 – Why your marketing might not be working right now

In the second part of our 8 part marketing masterclass video series, I explore why the marketing you are doing right now, might not be working. Marketing Masterclass Video 2 – Why your marketing might not be working right now. from Steve Billingham Consulting on Vimeo.

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Marketing Masterclass – Part 1 – The fundamentals of effective marketing

This is the first in an 8 part weekly marketing masterclass video series and to kick things off, in video 1 we are exploring the key fundamentals of effective marketing. I also explain what I’ll be covering in the rest of the series. I’d love to hear your feedback, but more importantly, I hope you …

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Referrals rule

Referral business is the best type of business. But you don’t have some god given right to referrals. They have to be earned. When you’ve earned it, you end up with loyal customers pre-sold on your expertise and credibility. They become your greatest advocates. You’ve earned their trust and confidence. They, in turn, are comfortable …

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Value your referral sources

It’s hard not to be thrilled when an existing client (or someone else you know) refers a prospective client to you. To land such a referral, you have to have done a lot of things right. Once you get a referral, congratulate yourself. Your efforts and the strength of your relationships have paid off. But here’s something you …

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6 reasons why people don’t engage your services

In this weeks post I want to look at the 6 most common reasons your prospects or target audience DON’T buy from you and what you can do about it. Reason No.1 : They don’t understand what it is you do. You have to help your target audience to see what you do. Your service is …

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Are you helping your clients to help you?

Referrals are an adviser’s best source of new clients. Why? Well because in the real world, the person who is referred and gets introduced is the one who gets the meeting. The problem is many advisers don’t ask for referrals or they don’t know how to ask for them. One of the main reasons they …

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Keeping it simple socially

More and more advisers are using social media as a way to build brand awareness and ultimately engage with potential clients. Most of those who aren’t using social in their communications strategy already are considering foraying into it as the next phase of their “marketing” strategy. However, many are still sceptical of the benefits and …

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The Experience of Insight

Do you know why we sometimes struggle to convince people to see what we see? Have you had an “Aha!” moment? What we are referring to here is “Insight;” A shift in our minds and consciousness that either means we see something others don’t, or that recognition when we, ourselves, ‘get it’. I was fortunate this …

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