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Marketing

Is your success deliberate?

Established financial advice and planning firms are now discovering the importance of taking a disciplined approach to the way they manage their business. If you cannot have impact in a first meeting, for example, there are others who can. The following questions have should help you to identify whether you have a consistent, repeatable process …

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Does video work?

In the last few years, particularly with broadband speeds increasing, video has become a main feature of websites and social media across all industries. A few interesting stats from the world of video… YouTube has over 1 billion users. According to YouTube more than 300 hours of video is loaded every minute. That’s a lot …

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Why it’s hard to get clients to engage with Financial Planning

Recently we have been doing quite a lot of work around client engagement. By engagement I mean getting clients to be engaged with their long-term financial planning on an ongoing basis. Nailing client engagement can be tricky at the best of times but it can be particularly challenging for financial advice businesses. Most advisers are …

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3 rules of marketing communications

A challenge that just about every adviser we talk to, tells us they are struggling with, is finding more and better quality clients. With the advice landscape changing over the last few years there has been the recognition that working with absolutely any and every client, irrespective of their circumstances or revenue potential, is no …

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Marketing Masterclass – Part 8 – Creating your action focused marketing plan

In this, the final part of our 8 part marketing masterclass video series, I look at how to create an effective marketing plan. One that you can implement and stick to, rather than one that finds its way into a filing cabinet never to be seen again. Marketing Masterclass Video 8 – Creating your action focused …

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Marketing Masterclass – Part 7 – Marketing Metrics

In the penultimate video in our 8 part marketing masterclass series, I talk about the key metrics you need to track and monitor to establish which of your marketing strategies and tactics are delivering the results you are looking for. Marketing Masterclass Video 7 – Marketing metrics from Steve Billingham Consulting on Vimeo.

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Marketing Masterclass – Part 6 – The 8 keys to engaging client communications

In part 6 of our 8 part marketing masterclass video series I explore the key components of client communications that will resonate with and engage your target market. Marketing Masterclass Video 6 – The 8 keys to engaging client communications from Steve Billingham Consulting on Vimeo.

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Marketing Masterclass – Part 5 – The 8 client questions you must answer

In part 5 of our 8 part marketing masterclass video series I focus on how to grab the attention and interest of your target market by making sure you answer the 8 questions that all prospects will have in their minds. Marketing Masterclass Video 5 – The 8 client questions you must answer from Steve …

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Marketing Masterclass – Part 4 – Building client trust

In part 4 of our 8 part marketing masterclass video series I look at the most effective ways to gain the trust of your client. Trust has to be built over time and there are only 2 levers you can pull to increase trust. They are… what you say and what you do! In this …

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Marketing Masterclass – Part 3 – Niche Marketing

In part 3 of our 8 part marketing masterclass video series, I take a look at why, for almost all businesses, marketing to a clearly defined niche or target market is likely to be more effective than trying to get your message across to everyone. I also take a look at the characteristics that makes …

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