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Media

5 Things we can learn from Murdoch.

If you are anything like me, you are probably fed up of the daily headlines concerning the systematic hacking of phones by News International and/or the people it engaged. Some of the alleged incidences are shocking and despicable without doubt, but to me, the whole sorry tale is an indicator of the culture of the …

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Business Insights Newsletter Launch

I wanted to use this week’s post to make you aware of the exciting launch of our new e-Newsletter for financial planners and advisers called Business Insights. We’d really like to include you as a recipient. To help you make an informed decision about whether our newsletter is likely to be worth reading, let me …

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Successful PR – How to gain valuable PR coverage for free (4)

In the final post of this series on Successful PR we’re going to turn our attention to which publications to target and how to communicate effectively with the media. Which publications should you target? This can be a competitive space so it is worth knowing whether the publications you target have any similar content currently …

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Successful PR – How to gain valuable PR coverage for free (3)

In this week’s post, we’re going to take a look at how to write a compelling Press Release. To avoid being consigned to the wastepaper bin it’s important to get the layout of your press release right. Here are some top tips to help you do that. Finding a hook is critical Every good press …

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Making the most of Social Media

More and more advisers are now looking to Social Media as the next phase of their “marketing” strategy. However, many are still sceptical of the benefits or wrestling with the compliance implications or wondering where they can find the time for yet another “distraction” (and it can become one if you let it). There is …

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